By Zanib Asghar
You can never find the perfect present on time. No need to worry, Hackney Hampers provides you with a selection of gifts that are perfect for every occasion. Ruth Fitzgerald and Ally Scott, co-founders of Hackney Hampers, put together a small business based on selling foods made in Hackney.
Keeping local, they’ve managed to find foods made by small producers and placed them all in a decorative (and recycled) hamper. From delicious brownies to homemade jam and Hackney brewed beers, the hamper sets the perfect mood for any event, big or small.
Fitzgerald talks about how it came to light, “The ideology behind Hackney Hamper is a compilation of small independent producers and putting them together in a box we can showcase their products to a wider audience.”
“We have a variety of products. Being we’re both Hackney locals and enjoy a lot of local produce and seeing if we could come up with a hampers worth of food and we could and we thought initially that we’d have to go out of the borough, but we didn’t have to because we had so much.”
Hackney Hamper celebrates the community’s achievements through its products. The company collects produce from small independent producers, who use their own kitchens to make their food; food that’s not available anywhere on the high street or on the supermarket shelves.
Fitzgerald takes more about the food they sell and why they’ve chosen these products, “We’ve got colas, ginger beer and we’ve got ale from London Fields Brewery. We’ve got Aunt Celia’s, which is a hot chilli sauce and we’ve got some pitta chips from Soffles and all of our producers are small, independent local producers and they’re creating products in their own kitchens and from scratch and from love and just from their huge interest in food as well.”
Speaking of Hackney’s history, “This is based on the idea that hundreds of years ago, Hackney was a green fields that fed the city of London right outside the city and that was where all the food was produced and now, because there’s been a mushrooming of small local specialized producers it’s like that’s happened again, so it’s like a celebration of the idea that it’s…so amazing.”
“There’s an entrepreneurial spirit in Hackney that means there’s more of that happening here than anywhere else,” Ruth continued to talk about the Hackney business spirit.
“There’s lots of energy for new projects and there’s an enormous amount of new things we can go out and find and this is just like a snapshot of right now of what you can gather and they are all made by specialists, you know, so they only make one thing and they would never have anything to do with a supermarket,” Ruth discusses the producers who make up the Hackney Hamper. “And they have been perfected over time; they are fantastic products, as well as being on your doorsteps,” continues Ally.
“Buying locally and promoting your local producers and not just buying everything in a supermarket, you know, or all of the big brands that are already out there and support those that are working really hard on their produce,” says Ally in a patriotic tone.
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